BeWell Brands | Values-Driven Franchise Partnerships

About Us

Scaling purpose‑led excellence

BeWell Brands is a dynamic house of franchise brands dedicated to two core missions: scaling innovative founder-led concepts and leading the global expansion of the iconic Jetts Fitness brand. We combine start-up passion with world-class franchising expertise to transform strong concepts into thriving international networks. By partnering with brands built on trust and culture, we protect the unique DNA of every concept while leveraging our proven systems to create sustainable, high-impact growth.

A global strategy for sustainable growth

Our approach is built on "good profit": growth that is ethical, sustainable, and impactful for teams and communities alike. From nurturing local wellness start-ups to navigating the complexities of international markets for established leaders, BeWell Brands provides the strategic framework for brands to scale with integrity. We partner with visionaries who put people first, ensuring that as our brands grow globally, they continue to make a meaningful difference in the lives of their members and partners.

Learn more about BeWell Brands

Elaine Jobson, CEO of BeWell Brands, alongside a member stretching on a reformer in a pilates studio

Our Brands

The BeWell family

Each brand in our portfolio shares the same foundation: strong systems, a supportive Team and partners who care about their communities.

A proven global leader in fitness, with 270 clubs across 6 countries

With a 20-year track record of stability and success, Jetts is a global powerhouse that redefined the industry through its "fitness freedom" philosophy. What began as a disruptive Australian start-up has matured into a battle-tested network of over 270 clubs across three continents, supported by refined operational systems and a member-first culture. We are currently seeking sophisticated Master Franchise Partners and institutional investors to spearhead expansion into high-growth international markets, offering a rare opportunity to scale a mature, world-class brand with the agility to dominate new territories.

Interested in exclusive Master Franchise and investment opportunities in new international markets?

Enquire about Jetts Global

The future of modern recovery and wellbeing

Founded by former professional rugby captain Tim Bateman, O-Studio is a premium sanctuary that translates elite recovery tools, like float therapy, saunas and ice baths, into an accessible "training ground" for everyday people managing modern stress. With a proven franchise model of 17 locations open or opening soon in New Zealand, the brand has successfully bridged the gap between professional-grade performance and mainstream lifestyle wellness. As we expand into Australia, we are seeking franchise owners to lead the proactive wellness sector and bring this high-growth, community-driven recovery and wellbeing concept to Australia.

Be among the first to bring O-Studio to Australia. Secure your territory and take the first step toward ownership.

Book a discovery call Enquire now

Empowering fitness through self-expression

Founded in 2019, Fitesque is a disruptive dance-fitness program that blends the artistry of burlesque with high-energy physical training to empower people of all shapes and abilities. Born from the stage-lit heritage of Choo La La, Australia's largest burlesque-inspired brand, Fitesque offers a flexible licensing model that allows instructors and studios to integrate a high-impact "show" business into their existing offerings. Supported by extensive training and a ready-to-use toolkit, Fitesque provides a proven, low-friction pathway to turn a passion for movement into a scalable business opportunity.

Ready to empower your community through movement and music? Join our growing network of licensed instructors and explore the opportunity to build your own burlesque business today.

Enquire about becoming an instructor

Tim Bateman in an O-Studio shirt, standing in an O-Studio retail space — **Tim Bateman**Founder and CEO, O-Studio Australia & New Zealand

Global Presence

Jetts clubs operate in six countries, with BeWell Brands concepts growing across Australia and New Zealand.

World map highlighting the United Kingdom, the Netherlands, India, Thailand, Australia and New Zealand

Interested in partnering with us?

Whether you are looking to scale your own founder-led concept or invest in a world-class master territory, we provide the global expertise and cultural alignment to help you succeed.

Explore partnership opportunities Why partner with us

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