We're proud to share that two of our brands, O-Studio Australia and Fitesque, have been recognised as Startups to Watch by Athletech News, a global authority on the future of fitness, wellness and technology.
The recognition highlights the strength of the founder-led concepts behind each brand, as well as the growing demand for purpose-driven, community-focused wellness experiences. It's a meaningful milestone, not just for the brands themselves, but for the founders, teams and communities helping shape their next phase of growth.
At BeWell Brands, we partner closely with founders who have built proven concepts with strong early momentum. Our role is to support and scale those ideas thoughtfully, combining strategic guidance, infrastructure and experience with deep respect for what makes each brand unique.
Since the announcement, the recognition has sparked a number of conversations with founders, partners and operators interested in building businesses that balance purpose with performance. That response reinforces our belief in backing brands that are commercially sound, values-led and built for long-term impact.
We're incredibly proud of founders Tim Bateman and Mel and Mark Cherrett, and the teams behind O-Studio Australia and Fitesque, and grateful to Athletech News for spotlighting the startups defining what's next in wellness and fitness.
This is just the beginning, and we're excited about what comes next.
Read the full Athletech News feature
